Link building!
Arguably the most discussed and controversial topic in the SEO industry along with the marketing community.
Often considered spam and manipulation of Google’s ranking algorithms. Moreover most SEO experts regard link building as a major factor to ranking higher on Google.
However, there’s another class of the Link building society.
” The Nah Sayers “
They just hate link building.
Why?
As they presume that spending a lot of time executing *100% working and guaranteed* strategies will aid in better rankings which is clearly not the case.
Unfortunately, if you belong in that category, then you might be in for luck today. Because this NicheShake Original is going to change your perspective towards Link Building.
Let’s begin.
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Links & Their Importance
Hear this out again.
Links are still the most powerful & influential ranking factor.
It has been proven time and again by regular SEO case studies by various experts.
In fact, we decided to research the various SEO factors and found out that links were still the #1 choice for “The Most Important Ranking Factor”
Plus, Google themselves indirectly pointed it out.
Links never disappeared.
Instead, they have a new competitor.
Who?
Content.
Yes, it’s the new flex. Content truly delights users and makes your website “Link Worthy”. Users generally don’t care about the number of links to your website instead they require content providing solutions.
Also, there’s been a debate amongst people between content & link regarding their importance in ranking on Google search.
The answer to this question very simple.
Both content and link are important.
No content = No links, No links = No rankings, No rankings = No revenue.
You get the point.
Links are difficult to build. And it’s the truth.
You need to have greater content for acquiring genuine links and we shall walk you through the process in detail.
*How To Build Links?*
This is something we really wanted to talk about.
Skyscraper technique, Broken link building, Link Snatching, Content Roadshow, Resource Page link building etc.
Do these terms ring a bell?
Well, these are the most effective link-building strategies.
Apparently, these seem to work every time.
But in your case, it doesn’t seem to work.
Why?
Because everybody is watching the same videos, reading the same blog, applying the same strategies etc.
Heck, even this blog post has over 455 unique page views!
Well, the sad truth is that these strategies have been overused by people without a second thought.
We get a ton of “Hey you link here I have a better article please link to me” emails every month. Do we link to them?
Nope.
We simply delete or ignore these emails.
Disclaimer:
This doesn’t mean that these tactics don’t work. It’s all about your perspective and execution of these strategies.
Bottom line?
Traditional link-building tactics have been overused by amateur link builders. To stand out you need to think out of the box.
The Real Evil
To be honest we haven’t yet discussed the substantial reason for the hassle behind link building.
Well, the actual reason is something we call the “Good Content Paradox“.
To explain in simpler words, it is a notion in which you contradict a piece of content to be epic. But it isn’t as good as you perceive it to be. Hence the paradox.
Hence you might fail to recognize that the content isn’t magnificent and “Link Worthy”.
Thus, you get started with the link-building outreach campaign.
The usual steps then follow; search for keywords in Google, export top 10 results, use Ahrefs to mine backlinks, export to a CSV, extract email addresses from domain names, and send outreach emails.
A few days later!
Nothing. No replies to your emails.
Absolute crickets.
Well, the root cause being your content not up to the standards. Thus destroying any possibility of obtaining a link from that person in the future.
The Good Content Paradox not only makes you look awful but also harms the anatomy of a good outreach email.
Let us explain.
The moment you reach out to somebody with inferior content you essentially:
Avoid the “Good Content Paradox” for successful outreach campaigns.
Solving The Real Evil
The first and foremost task is to avoid the Good Content Paradox.
So, “What is actually good content?”
In the words of Rand Fishkin,
Good Content Is 10x Better Than Anything Present In The SERPs On That Topic.
Rand Fishkin
FOUNDED MOZ
Well, that might not be true for all cases, not for us at least;
Good Content is something that answers the problems of the users.
The main aim is to not bore a reader to death with irrelevant and unnecessary lengthy content.
Also, make sure your outreach email is top-notch.
Here are some of the common mistakes you must avoid while writing an outreach email:
#1 You Are Not Providing Value
When your content doesn’t provide meaningful value to the end recipient.
And it’s just another *PIECE OF CONTENT*.
Hopefully, you have corrected it 🙂
#3 Your Pitch Is Overly Used
Hey I am X,
You link to this page, I have a better page,
Please link to it.
When your pitch is overly used, dull, and outright plain chances of rejection amplifies.
Therefore your email has to be different than the crowd for a better connection with the recepient.
#4 You Are Asking Too Much
Hey Asif,
This is my article (URL) on “SEO For SaaS”.
Would you mind checking it out? And perhaps link to it?
Oh yeah sure.
Given my busy schedule, I will make sure to read your article? Certainly Not!
People are often busy and keeping your ask, short & sweet would elevate response from recepient.
You can’t just ask them for favours like pals. Remember, you are cold emailing.
Takeaways
Well, there is no perfect way of building links. Also, there are just too many variables to consider while building links. Maybe the one person you are reaching out to isn’t interested in linking or the other person considers the content to be of high value.
Wrapping Up
Link building is very dynamic & situational. But you can always stand out.
By creating “good content”, building links efficiently and avoiding bad outreach emails; you can attract attention easily.
Feel free to suggest improvements; shoot us an email.
Drop a like here.
Be Epic!