All that separates a visitor from your blog is a click. Failing to get clicks and you fail to get traffic.
The question is how do you even get more clicks to your blog?
Simple. By writing killer blog post descriptions which people click like crazy.
In this guide you will learn about:-
- What is a Blog description?
- How to write a Blog Description
- How to SEO optimize your Blog description.
Let’s dive in.
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What Is A Blog Description?
So what is a blog description?
Simply saying it is the blue thing that pops out under your heading title in the SERPs of Google.
Whenever somebody searches for your target keyword in Google and then the small text that shows up under your heading is the Blog Description of your Blog Post. (This is sometimes referred to as a meta Description also).
These Blog Post descriptions are super important as they convince the user whether he/she should click through to your actual article or not.
Why Optimize Your Blog Description?
Rand Fishkin, Once Conducted An Experiment, In Which He Asked his followers on Twitter to search for his keyword in google and click on his result.
As A Result, everybody searched for “Imec Lab” and clicked on his listing.
And then when all of a sudden everybody started to click on his listing, his rankings skyrocketed.
In just a matter of hours, he was ranked #1 for the keyword “IMEC Labs”.
Moral of the story?
Clicks can influence your Google rankings.
But this was an experiment run by a famous guy, which resulted in that number of clicks on a single listing.
Plus it’s a black hat tactic to request people to click on your listing, which will result in you getting banned from Google.
So how can you get more clicks organically?
You’ve got to write Awesome Titles & Blog Descriptions for your articles.
And that’s what we will teach you today.
How To Write A Killer Blog Post Description?
Now that you have seen the importance of optimizing your blog posts, let’s get into the actual meat of this post.
Though there are not any fixed criteria for a Blog Description if you want to go with a more technical approach rather than a creative one, make sure to:-
Though It doesn’t guarantee you higher clicks and Rankings if you follow my steps because just doing these won’t make you rank.
You also need to excel in the other 199+ factors of Google to Rank on them.
So you see it’s not that easy.
Let’s now get into the specific things you need to do while writing your Blog Post descriptions.
#1 Include your Keyword in your Blog Description.
When you are writing your Blog Description remember to include your main or target keyword in your description.
Just Like this;
This will help in two different ways,
- People will see their Query and are much more likely to click your listing.
- Google will get clearer data about your page and rank it accordingly.
- Google Bolds words which are present in a searchers query.
Including your keyword in your blog description can brew major benefits.
And it doesn’t hurt or take much time doing this.
#2 Include Power Words
Power words evoke the emotion and desire to check out your product inside your Customers or readers.
Using power words in your blog description, you can easily get more clicks than the rest of the results in the SERPs.
#3 Make Your Description Relevant To Your Title.
Your title is the first thing that comes in front of the eyes of the searchers.
If it’s not well optimized for SEO and is not relevant to your blog post title then you are not going to do well.
So make sure to make your blog description relevant to your Title Tag.
#4 Be Unique With Your Value Proposition
When writing your Blog Description make sure to keep your description unique, instead of blindly copying other descriptions present in the SERPs.
#5 No More Than 160 Characters
The limit for the number of characters in Blog Description is just 160 characters (or letters if you prefer).
So make sure to keep it under 160 characters.
If you use Yoast or Rankmath then it will automatically tell you when your blog description crosses 160 characters.
#6 Go Unicorn
Say something that separates you from the crowd. Maybe a joke or maybe a stat. Anything as long as you don’t get rude and are communicating the subject of your article well.
How To Find The Blog Description Of A Page?
The tips are okay and all but how do you actually find the blog description of a page?
Well, you can easily find it with the help of a neat chrome extension/plugin called SEOminion. It’s an integral part of our SEO stack. It also has a ton of functionalities like a Word count checker, HREF lang checker, broken link checker, etc.
First, install it from the chrome web store here.
And then go to the page whose blog description you need to find out. And click on the SEOminion icon.
Then click on the “Analyze On-Page SEO option”, scroll and voila! there’s your blog description.
Installing Yoast In Your Blog.
#1 Install Yoast SEO Plugin
Back in the day writing blog posts was a very hard job.
You needed to understand coding and HTML to edit your Search Appearance in Google and other search engines.
But nowadays, it’s quite easy.
You can use Plug-ins like Yoast or Rankmath for editing your appearance on SERPs.
Yoast is the industry standard for On-page SEO plugins. There are many SEO plugins in the market
To install Yoast SEO on your site click on Plugins and then type in Yoast in your search box.
Now click on Install.
And then click on Activate.
Now we have got Yoast SEO installed on our WordPress site.
To start Yoast click on Yoast SEO from the side Panel.
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Now we have to configure our WordPress Site with Yoast before we can start using it.
Click On This Link which says “Configuration Wizard”.
And then follow through the Setup Wizard which is very easy (even your Grandma can do it).
Or You Can Watch This Video To See the entire Tutorial:-
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Now that we have successfully installed and also have completed the setup wizard, we will show you how to edit your headings and blog description with Yoast SEO.
#2 Editing with Yoast SEO Plugin
After finishing writing your article, scroll down to the bottom of your page and you shall see the Yoast Panel there.
Click on the Focus Keyphrase bar.
And type in your Main target keyword for the post. [Yoast will show how optimized your post is for that keyword.
Now to edit the blog description click on Edit Snippet under the preview of your article.
And then you can edit the blog post description from here.
Installing RankMath In Your Blog
To install RankMath follow the video below.
And here’s how you edit your blog description with RankMath. (Top bar RankMath SEO > Edit Snippet)
Wrapping Up
If we had to put a dollar against this we would.
Blog Descriptions don’t make you rank in Google.
What makes you rank in Google are the backlinks you earn.
Backlinks make you rank & descriptions make sure you stay there.
But by writing amazing titles and Blog Descriptions you can drive more clicks to your site and thus get more visitors & sales.
And if you get more clicks on your article than your competitors then google will eventually rank your content higher.
The art of writing amazing blog descriptions is all about optimizing it for SEO + Making it super attractive.
“Remember to do what is best for the users always.”
Ok, So Quick Question,
Will you install Yoast SEO or will you start writing Descriptions that entice people to click.
Either way, let us know in the comments what you will try out.